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If They Advertise It, It's Not Scarce

Friday, July 09, 2010 2:27:00 PM
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I always find it funny how the ads on the radio try to create urgency. Limited time! One Time Only! This Unique Offer! Get It While They Last! Blah, Blah, Blah.

If there was more demand than the inventory they had available, do you really think they would spend the money on the ads?

I have a theory that most advertising is the opposite of what they say. But that's a post for another time. 

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